When I looked yesterday evening, the 29th June 2009, the show of "SF Boerse" from Swiss Television "SF", I had to remark a little flaw. The moderator was talking about Novartis, the international pharma company from Basel. The talk was about defensive investment titles, which had a slower growth in the last few months than others. For this purpose the daily stock price has been shown with today's trend indicated.
Well at the same time was a info-bar at the bottom of the screen running. As luck would have it, was the stock quote of Novartis just in this moment visible. And it showed another trend respectively another daily change in percentage. But see yourself in the screenshot below.
What I think is specially bad about this flaw, is the fact, that well known financial institutes from Switzerland do sponsor this broadcast.
We'll this is not the type of PR you want to have as a financial company such as Swissquote (sponsor of the broadcast) and Reuters (provider of the data for the information bar). Especially not when there is a "financial crisis" going on and it is vital for you, that the people trust in you respectively in your service.
This is just one example what can happen when data comes from different systems or is not controlled before broadcasted.
Maybe it is also because the Swiss television recently has announced that they have to lower annual operation costs about 30 Million p.a. Who knows. But it is a funny hoax, which can happen only in Swiss Television.
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