September 2009 Archives

We all know that there are different approaches for marketing guys to sell a product. And one of the most successful in the last few years may be Apple's Steve Jobs in selling his iPod and transform Apple (for some) to a lifestyle.

Now a nice video has shown up on Youtube, where the user "justanotherguy84" has cut the presentation of the new iPod Series from Apple to show only the adjectives used in this presentation. The video is really made in a good quality and funny, but see yourself:

During my ride with the train today I had the chance to discover once more how foolish some advertisers must be. Today's example comes from HP, well known manufacturer of different IT devices. Among the devices they sell also relatively cheap / affordable notebooks (but also some high end devices).

However - I had to discover an advertisement in the current edition of a Swiss Weekend Magazine called "20 Minuten Friday", which is freely distributed at the train stations and covers different topics (mostly about fashion and glamour talk). Because they are lying around everywhere in the trains on the weekends I scan this magazine every weekend and read some articles from it.

And there it was - one of the most stupid advertisements I as an IT-Pro have ever seen in the last few weeks! But look for yourself at the picture below:

Well now as we have stored our images within the filesystem of the web server and the information in the MySQL database (see part 1 of this series), it is about accessing the files and the information.

Basically the needed steps are quite easy:

1. Prepare SQL statements in your model for data
2. Create Controller and View Template
3. Create a View Helper Plugin to grab the image.

I will not explain in detail how to build the SQL statements respectively the functions in the model and how to set up the Controller and View Template. You will find other posts on this blog about this topic and with links to good tutorials