We all know that there are different approaches for marketing guys to sell a product. And one of the most successful in the last few years may be Apple's Steve Jobs in selling his iPod and transform Apple (for some) to a lifestyle.
Now a nice video has shown up on Youtube, where the user "justanotherguy84" has cut the presentation of the new iPod Series from Apple to show only the adjectives used in this presentation. The video is really made in a good quality and funny, but see yourself:
Well we could now argue, that this may be another marketing gag of Apple and doing some viral marketing.
For me personally I think this could be possible, since the statistics of the video show a clear trend upwards and thus the spreading of this "Advertisement" could be supported by Apple or their marketing agency.
On the other hand I have to say, this is a nice study of how clear and simple Apple communicates. They do not need extraordinary words and technical descriptions in their presentations, but try to "infect" the customers with enthusiasm. And this is clearly done well with the chosen words.
Other opinions are welcome in the comments section.
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