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    <title>ICT-CLOUD</title>
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    <id>tag:www.ict-cloud.ch,2010-04-02://1</id>
    <updated>2010-06-01T14:09:42Z</updated>
    <subtitle>Trends, facts, figures and personal experience on information and communication technology.</subtitle>
    <generator uri="http://www.sixapart.com/movabletype/">Movable Type Pro 5.01</generator>

<entry>
    <title>VB.NET, VSTO and PowerPoint Footers</title>
    <link rel="alternate" type="text/html" href="http://www.ict-cloud.ch/2010/06/vbnet-vsto-and-powerpoint-footers.html" />
    <id>tag:www.ict-cloud.ch,2010://1.59</id>

    <published>2010-06-01T14:09:10Z</published>
    <updated>2010-06-01T14:09:42Z</updated>

    <summary>Programming a PowerPoint Add-In with VSTO to update a certain part of the footer of a presentation.</summary>
    <author>
        <name>Pascal Rudnik</name>
        <uri>http://www.ict-cloud.ch</uri>
    </author>
    
        <category term="VB.NET" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Windows" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="microsoftoffice2007" label="Microsoft Office 2007" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="microsoftpowerpoint" label="Microsoft PowerPoint" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="office2007" label="Office 2007" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="presentation" label="Presentation" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="visualstudiotoolsforoffice" label="Visual Studio Tools for Office" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ict-cloud.ch/">
        <![CDATA[<p>Well - some time has passed since my last post. But never the less, here is a new interesting solution, I came across my daily work:</p>

<p>The task is quite easy:<br />
In a PowerPoint Presentation (Office 2007) there are a certain number of Designs and Layouts (<a href="http://skp.mvps.org/2007/ppt003.htm">see here for explanation</a>). And there as well some other slides, which do not conform to any design or layout.<br />
But all of them contain a footer in which a date (the actual year) is contained.</p>

<p>To enhance usability I want to program an Office 2007 Add-In with <span class="caps">VSTO</span> 3.0, which updates all the footers of a presentation when a button is clicked.</p>

<p>No big problem I thought. Until I came to the footer. It took me quite some time to find a solution for this problem, since I am a beginner in <span class="caps">VB.NET.</span></p>

<p>Finally I found the post on the <span class="caps">MSDN</span>-Blogs about  <a href="http://blogs.msdn.com/b/vsod/archive/2010/01/01/headerfooter-unknown-member-invalid-request-error-while-setting-slide-footer-text-in-powerpoint-2007-via-net.aspx" target="_blank">HeaderFooter (unknown member)"</a>, which was actually the error raised.</p>]]>
        <![CDATA[<p>My final solution then looks something like this:</p>



<pre class="brush: vb">
Private Sub ChangeTemplateYear(ByVal curPres As PowerPoint.Presentation)

        On Error Resume Next

        Dim dsgn As PowerPoint.Design
        Dim lyt As PowerPoint.CustomLayout
        Dim footerState As Boolean
        Dim currentFooter As String

        'Change in the slidemaster
        With curPres.SlideMaster.HeadersFooters
            With .Footer
                currentFooter = .Text
                .Text = RegularExpressions.Regex.Replace(currentFooter, &quot;[0-9]{4}&quot;, Date.Now.Year.ToString)
            End With
        End With

        'Change in all Custom Layouts in Every Design
        For Each dsgn In curPres.Designs
            For Each lyt In dsgn.SlideMaster.CustomLayouts
                footerState = lyt.HeadersFooters.Footer.Visible
                If footerState = Microsoft.Office.Core.MsoTriState.msoFalse Then lyt.HeadersFooters.Footer.Visible = Microsoft.Office.Core.MsoTriState.msoTrue
                currentFooter = lyt.HeadersFooters.Footer.Text
                lyt.HeadersFooters.Footer.Text = RegularExpressions.Regex.Replace(currentFooter, &quot;[0-9]{4}&quot;, Date.Now.Year.ToString)
                lyt.HeadersFooters.Footer.Visible = footerState
            Next
        Next

    End Sub
</pre>



<p>Enjoy and comment if you have any ideas how to improve this further.</p>]]>
    </content>
</entry>

<entry>
    <title>Tough and connected</title>
    <link rel="alternate" type="text/html" href="http://www.ict-cloud.ch/2010/03/tough-and-connected.html" />
    <id>tag:www.ict-cloud.ch,2010://1.58</id>

    <published>2010-03-23T07:22:07Z</published>
    <updated>2010-03-24T06:28:44Z</updated>

    <summary>The Casio g&apos;zOne Brigade integrates toughness and mobility - a quite appealing approach.</summary>
    <author>
        <name>Pascal Rudnik</name>
        <uri>http://www.ict-cloud.ch</uri>
    </author>
    
        <category term="Mobile Phone" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Tools" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="handy" label="Handy" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="mobilephone" label="Mobile Phone" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="mobility" label="Mobility" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ict-cloud.ch/">
        <![CDATA[<p>Yesterday I stumbled upon a <a href="http://www.uncrate.com/men/gear/cell-phones/casio-gzone-brigade/">post on Uncrate.com about the Casio g'zOne Brigade</a> and was fascinated.</p>

<p><img alt="gal_brigade_01_lg.jpg" src="http://www.ict-cloud.ch/images/gal_brigade_01_lg.jpg" width="415" height="293" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></p>

<p>I like this robust look and the many options for connecting to the internet this device has. Some more reports can be found on <a href="http://gizmodo.com/5491249/casio-gzone-brigade-the-toughest-messaging-phone-in-the-us-of-a">Gizmodo</a> or on the <a href="http://www.casiotoughphones.com/gzone_brigade.html">Casio Site</a> .</p>

<p>Unfortunately the phone is at the moment only available in the <span class="caps">USA </span>with a Verizon subscription. Let's hope it comes over to Europe as well. </p>]]>
        
    </content>
</entry>

<entry>
    <title>Olympic Wintergames Ad by Swisscom</title>
    <link rel="alternate" type="text/html" href="http://www.ict-cloud.ch/2010/02/olympic-wintergames-ad-by-swisscom.html" />
    <id>tag:www.ict-cloud.ch,2010://1.56</id>

    <published>2010-02-14T21:54:51Z</published>
    <updated>2010-02-14T22:01:04Z</updated>

    <summary>Social Advertising from Swisscom, which is a really good example how to include social environments to create enthusiasm about a certain topic.</summary>
    <author>
        <name>Pascal Rudnik</name>
        <uri>http://www.ict-cloud.ch</uri>
    </author>
    
        <category term="Brands" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Companies" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="advertising" label="Advertising" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="company" label="Company" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="switzerland" label="Switzerland" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ict-cloud.ch/">
        <![CDATA[<p>I got this week the <a href="http://www.youtube.com/watch?v=UhfARctXlAE">link to the following clip</a> from a friend. And I was surprised about how social environments (in this case it is Zürich Main Station in Switzerland) can be included in a nice ad clip.</p>

<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/UhfARctXlAE&amp;hl=en_US&amp;fs=1&amp;color1=0x3a3a3a&amp;color2=0x999999"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/UhfARctXlAE&amp;hl=en_US&amp;fs=1&amp;color1=0x3a3a3a&amp;color2=0x999999" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>

<p>When you have seen the clip you see, that it is from Swisscom and there is a game going on under <a href="http://www.swisscom.ch/fanbuch">www.swisscom.ch/fanbuch</a> .<br />
Maybe you want to participate as well... I wish you good luck.</p>]]>
        
    </content>
</entry>

<entry>
    <title>Global Social Networking @ WEF in Davos Switzerland</title>
    <link rel="alternate" type="text/html" href="http://www.ict-cloud.ch/2010/01/global-social-networking-wef-in-davos-switzerland.html" />
    <id>tag:www.ict-cloud.ch,2010://1.55</id>

    <published>2010-01-28T07:56:44Z</published>
    <updated>2010-01-28T08:07:58Z</updated>

    <summary>The founders and CEOs of the biggest online social networks gather at the WEF in Davos (Switzerland) too.</summary>
    <author>
        <name>Pascal Rudnik</name>
        <uri>http://www.ict-cloud.ch</uri>
    </author>
    
        <category term="Social Network" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Trend" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="ceo" label="CEO" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="event" label="Event" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="global" label="Global" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="socialnetwork" label="Social Network" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="switzerland" label="Switzerland" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ict-cloud.ch/">
        <![CDATA[I was a little bit astonished about the importance social media/social networks have nowadays, as I have read the <a href="http://www.techcrunch.com/2010/01/27/world-economic-forums-social-networking-powerhouse-panel/">post from TechCrunch about the Gathering of the <span class="caps">CEO</span>s at the <span class="caps">WEF </span>in Davos</a><br />
<br/><br />
<div align="center"><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/XKFwaVXkSJk&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://www.youtube.com/v/XKFwaVXkSJk&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="425" height="344"></embed></object>
</div>
<br/><br />
And as we live in a networked and global society, there are also videos in the post from the speeches. One of them you can see above.]]>
        
    </content>
</entry>

<entry>
    <title>Operation Chokehold or how AT&amp;T does not understand its customers</title>
    <link rel="alternate" type="text/html" href="http://www.ict-cloud.ch/2009/12/operation-chokehold-or-how-att-does-not-understand-its-customers.html" />
    <id>tag:www.ict-cloud.ch,2009://1.54</id>

    <published>2009-12-16T10:21:25Z</published>
    <updated>2009-12-16T10:41:18Z</updated>

    <summary>Fakesteve has proclaimed in a satirical way the Operation Chockehold to bring down the AT&amp;T Network on Friday 18th December 2009. Basically this has been a joke but now there is the discussion if this may become real and what are the implications.</summary>
    <author>
        <name>Pascal Rudnik</name>
        <uri>http://www.ict-cloud.ch</uri>
    </author>
    
        <category term="Apple" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Companies" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="iPhone" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="apple" label="Apple" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="att" label="AT&amp;T" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="company" label="Company" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="iphone" label="iPhone" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="marketing" label="Marketing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="satire" label="Satire" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="service" label="Service" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ict-cloud.ch/">
        <![CDATA[<div class="zemanta-img mt-image-right" style="margin: 1em; display: block; float: right; width: 170px;"><a href="http://www.flickr.com/photos/7663044@N06/4056323901"><img src="http://farm3.static.flickr.com/2765/4056323901_c6af8441e2_m.jpg" alt="AT&amp;T Claims Network is Fine, my iPhone Disagrees" width="160" height="240" /></a><p class="zemanta-img-attribution" style="font-size: 0.8em;">Image by <a href="http://www.flickr.com/photos/7663044@N06/4056323901">Adam Pieniazek</a> via Flickr</p></div>As we could read this days in different online magazines there has been a satirical approach to give <span class="caps">AT&amp;T,</span> Americas exclusive iPhone Provider a lesson. The "Operation Chokehold" has been proclaimed by <a href="http://www.fakesteve.net/2009/12/operation-chokehold.html">Fakesteve</a> this week. Other articles have been published by <a href="http://gizmodo.com/5426142/operation-chokehold-a-plan-to-destroy-att-this-friday">Gizmondo</a> or <a href="http://www.theregister.co.uk/2009/12/16/operation_chokehold/">The Register</a> and also in German Press here from <a href="http://news.community36.net/redirect/?id=1337">Community 36</a>
<br/><br/>

<h3>Implications</h3>

<p>What is interesting about this case, is the fact that Apple cooperates with a company like <span class="caps">AT&amp;T </span>that does not meet in any way the quality requirements of the product sold. Now it becomes clear that the customers are not willing to take this situation any longer and a similar case like the one with "Dell Hell" (see <a href="http://www.ict-cloud.ch/2009/04/wwgd-jarvis-on-the-google-economy.html">blog entry about Jeff Jarvis</a>) where the customer's "revolution" is taking place on the web and having significant impact on the reputation of the concerned companies.<br />
In my opinion it is now time that <span class="caps">AT&amp;T </span>is doing something proactively about this issue. If they don't I expect Apple to get out of the exclusive contracts with <span class="caps">AT&amp;T.</span></p>

<p>However, we will see if there is any noticeable impact on the <span class="caps">AT&amp;T </span>network during friday when Operation Chokehold may become true.</p>]]>
        
    </content>
</entry>

<entry>
    <title>Install Canon iR 1023 iF Scanner for Windows 7</title>
    <link rel="alternate" type="text/html" href="http://www.ict-cloud.ch/2009/12/install-canon-ir-1023-if-scanner-for-windows-7.html" />
    <id>tag:www.ict-cloud.ch,2009://1.53</id>

    <published>2009-12-02T09:15:00Z</published>
    <updated>2009-12-02T09:20:49Z</updated>

    <summary>Here is a short tutorial on how to install the Canon iR 1023iF under Windows 7 64 Bit version.</summary>
    <author>
        <name>Pascal Rudnik</name>
        <uri>http://www.ict-cloud.ch</uri>
    </author>
    
        <category term="Hardware" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Windows" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="drivers" label="Drivers" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="hardware" label="Hardware" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="tutorial" label="Tutorial" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="windows7" label="Windows 7" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ict-cloud.ch/">
        <![CDATA[<div class="zemanta-img mt-image-right" style="margin: 1em; display: block; float: right; width: 310px;"><a href="http://commons.wikipedia.org/wiki/Image:Canon_wordmark.svg"><img src="http://upload.wikimedia.org/wikipedia/commons/thumb/0/0a/Canon_wordmark.svg/300px-Canon_wordmark.svg.png" alt="Canon Inc." width="300" height="63" /></a><p class="zemanta-img-attribution" style="font-size: 0.8em;">Image via <a href="http://commons.wikipedia.org/wiki/Image:Canon_wordmark.svg">Wikipedia</a></p></div>
Maybe some of you had or still have the same problem as I had - until yesterday. In our offices we use a Canon iR 1023 iF Multifunctional Device (Print, Copy, Fax and Scan) and since recently, we use also Windows 7 64-Bit.<br />
<br/><br />
I needed several tries to figure out how this might work and finally got a solution yesterday. Now I can use the device's full functionality again.

<div style="margin-top: 10px; height: 15px;" class="zemanta-pixie"><a class="zemanta-pixie-a" href="http://reblog.zemanta.com/zemified/df42647d-6ed5-4edd-a907-35a1c297cfd6/" title="Reblog this post [with Zemanta]"><img style="border: medium none ; float: right;" class="zemanta-pixie-img" src="http://img.zemanta.com/reblog_e.png?x-id=df42647d-6ed5-4edd-a907-35a1c297cfd6" alt="Reblog this post [with Zemanta]" /></a><span class="zem-script more-related pretty-attribution"><script type="text/javascript" src="http://static.zemanta.com/readside/loader.js" defer="defer"></script></span></div>]]>
        <![CDATA[<h2>The solution</h2>

<p>It is, as soon as I knew how it works, really simple.</p>

<ol>
<li>Download the 64-Bit drivers from Canon (I used the <span class="caps">USA</span>-Site, since they have the most actual drivers): <a href="http://www.usa.canon.com/opd/controller?act=OPDDisclaimerAct&amp;fcategoryid=2277&amp;modelid=14596&amp;id=44630&amp;file=%2Fcpr%2Fsoftware%2Fimagerunner%2FiR1023_vista_2003_xp_x64_Setup.exe">Use this link to download the complete driver package</a> (PCL 5 &amp; 6, <span class="caps">UFR</span> II and Fax)</li>
<li>Extract the drivers (and open the folder to have a quick look). You will find under <em>x64/driver/</em> two files with the name <span class="caps">IR22SCN </span>(ending on .cat and .inf) which you need.</li>
<li>Now go to <em>Start &gt; Control Panel &gt; Hardware &gt; Device Manager</em> (You will need Admin rights for this).</li>
<li>Click on any device or device category and select from menu <em>Action &gt; Add Legacy Hardware</em></li>
<li>Select <em>Install Hardware manually ...</em></li>
<li>Select <em>Imaging devices</em></li>
<li>Provide drivers manually (as downloaded with the name <span class="caps">IR22SCN</span>).</li>
</ol>

<p>So far everything works and the device is installed. But within the Hardware Manger the device is displayed as not working correctly (Yellow exclamation mark sign). But don't bother, with the next few steps this will be corrected.</p>

<h3>Activate device correctly</h3>

<ol>
<li>Now go to the Scanner and plug in the <span class="caps">USB </span>cable to your computer. It will recognize the scanning device and install a second identical device, which will be displayed as correctly installed. Maybe you need a restart, but after this you can work with the scanner.</li>
<li>Once your scanner works you can delete the first device, which was initially created with the drivers and is still displaying to be not working correctly. Just delete it in the Hardware manager.</li>
</ol>

<p>This are quite a few steps to bring the scanner to work, but you can now use the full potential of your device. Enjoy it.</p>]]>
    </content>
</entry>

<entry>
    <title>Free Visual Basic 2008 Book</title>
    <link rel="alternate" type="text/html" href="http://www.ict-cloud.ch/2009/12/free-visual-basic-2008-book.html" />
    <id>tag:www.ict-cloud.ch,2009://1.52</id>

    <published>2009-12-01T08:11:15Z</published>
    <updated>2009-12-01T08:26:54Z</updated>

    <summary>Microsoft Press Book &quot;Visual Basic 2008 - Das Entwicklerbuch&quot; by Klaus Löffelmann is offered for free (without registration) download.</summary>
    <author>
        <name>Pascal Rudnik</name>
        <uri>http://www.ict-cloud.ch</uri>
    </author>
    
        <category term="Books" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Development" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Windows" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="books" label="Books" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="download" label="Download" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="free" label="Free" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="microsoft" label="Microsoft" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="visualbasic" label="Visual Basic" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ict-cloud.ch/">
        <![CDATA[<p><a href="http://www.ict-cloud.ch/images/vb2008book_image.jpg"><img alt="Visual Basic 2008 - Das Entwicklerbuch" src="http://www.ict-cloud.ch/assets_c/2009/12/vb2008book_image-thumb-300x370-46.jpg" width="300" height="370" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></a></p>

<p>Well this is rare: As <a href="http://www.golem.de">Golem.de</a> has reported today in <a href="http://www.golem.de/0912/71563.html">this post</a>, Microsoft offers the book <a href="http://www.microsoft.com/germany/msdn/aktuell/news/MicrosoftVisualBasic2008DasEntwicklerbuch.mspx">Visual Basic 2008 - Das Entwicklerbuch</a> written by Klaus Löffelmann published under Microsoft Press free for download.</p>

<p>In the spirit of Christmas, as it seems, have they decided to give you, for a registration, the bonus and additional material, which includes the source code examples, for free.<br />
The book itself (unfortunately for all English speaking readers in German) is available for free and without registration.</p>]]>
        
    </content>
</entry>

<entry>
    <title>Bad Research from German news portal &quot;Die Zeit Online&quot;</title>
    <link rel="alternate" type="text/html" href="http://www.ict-cloud.ch/2009/11/bad-research-from-german-news-portal-die-zeit-online.html" />
    <id>tag:www.ict-cloud.ch,2009://1.51</id>

    <published>2009-11-24T21:24:10Z</published>
    <updated>2009-11-24T21:56:57Z</updated>

    <summary>Data privacy seems to be an important good. And for some countries (like Germany) so important that not even the journalist do proper research when they write their articles.</summary>
    <author>
        <name>Pascal Rudnik</name>
        <uri>http://www.ict-cloud.ch</uri>
    </author>
    
        <category term="Companies" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Information Law" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Tools" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Web" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="dataprivacy" label="data privacy" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="google" label="Google" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="informationlaw" label="Information Law" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ict-cloud.ch/">
        <![CDATA[<div class="zemanta-img mt-image-right" style="margin-top: 1em; margin-right: 1em; margin-bottom: 1em; margin-left: 1em; display: block; float: right; width: 310px; "><a href="http://commons.wikipedia.org/wiki/Image:Googleplex_Welcome_Sign.jpg"><img src="http://upload.wikimedia.org/wikipedia/commons/thumb/e/ee/Googleplex_Welcome_Sign.jpg/300px-Googleplex_Welcome_Sign.jpg" alt="This is one of the huge welcoming signs for Go..." width="300" height="225" /></a><p class="zemanta-img-attribution" style="font-size:0.8em">Image via <a href="http://commons.wikipedia.org/wiki/Image:Googleplex_Welcome_Sign.jpg">Wikipedia</a></p></div>

<p>Today I have seen this interesting post from TechCrunch about Google with the title <a href="http://eu.techcrunch.com/2009/11/24/google-analytics-illegal-germany/">Achtung! Google Analytics is illegal, say German Government officials</a>. The article summarises what the German news portal "Die Zeit Online" (online version of the famous newspaper "Die Zeit") has written in its article.</p>

<p>Of course did I read the original article on "Die Zeit Online" with the title <a href="http://www.zeit.de/digital/datenschutz/2009-11/google-analytics-datenschutz">Datenschützer wollen Einsatz von Google verhindern</a> (in good old English: Privacy advocates want to prohibit Google Analytics).</p>

<p>Well this is an old discussion in good old Germany, which is overcautious regarding the data privacy regulation. I would say (and this a friend of mine has confirmed recently) that it is the country with the hardest regulations concerning data privacy in the web (e.g. for online shops, forums, blogs and whatever else there is on the web). So far this article was not surprising.</p>

<p>What was surprising indeed, was the fact, that the original article from "Die Zeit Online" was not accurate and really bad researched.</p>]]>
        <![CDATA[<p>I cite from the <a href="http://www.zeit.de/digital/datenschutz/2009-11/google-analytics-datenschutz">original article</a>:<br />
<cite>Der Stuttgarter Rechtsanwalts Carsten Ulbricht vertritt die Ansicht, dass dadurch sogar Bußgelder drohen. Denn laut Paragraf 16, Absatz 3, Telemediengesetz könnten Bußgelder von bis zu 50.000 Euro verhängt werden, wenn Seitenbetreiber ihre Nutzer nicht um Einwilligung bitten, bevor sie solche Instrumente verwenden. </p>

<p>Der Internetsurfer habe keine Möglichkeit, die Beobachtung durch Google aktiv abzulehnen ("Opt-out"), argumentieren sie. "Ohne das Opt-out aber", sagt Marit Hansen, stellvertretende Leiterin des Unabhängigen Landeszentrums für Datenschutz Schleswig-Holstein, "geht es gar nicht".  Und schließlich sei die Verarbeitung von Daten in den <span class="caps">USA </span>unzulässig.</cite></p>

<p>For the not native German speakers:<br />
An advocate from Stuttgart shares his opinion that a website owner/provider can be sued and is due up to 50'000 Euro, if he/she is not requesting permission before using Google Analytics.<br />
An other official, Marit Hansen, confirms this point of view by telling that this is the case as long as there is no <a href="http://en.wikipedia.org/wiki/Opt-out">Opt-Out</a> mechanism for the website visitor.</p>

<p>And this is really poor research from the journalist. If he would have an idea of the technology used by Google for this particular service, then he would have known, that there are already possibilities (and I would argue that they are well known as well) for visitors to prevent the logging/tracking with Google Analytics.</p>

<p>The most simple thing is to disable JavaScript, because Google Analytics relies on a simple JavaScript, which has to be included in the website. This is possible with every modern browser.<br />
Second a cookie is set. This can be prevented as well with the browser, but is not so nice for the surfing, because you need to confirm nearly every cookie you need to use or you have the problem of "dysfunctional" websites (because some functions rely on cookies).<br />
Third and strongest protection is a firewall application that denies access from the Google domain (or more particular from the Google Analytics Domain) to your browser/computer. Some products come even with a virus scanner (which every Windows User needs anyway) and deliver you maximum protection of your computer and of your data privacy.</p>

<p>One thing can not be prevented: You need to configure your software/application the right way. And it seems as if the government in Germany does not know this. It prefers to play with "Bundestrojaner". Or is this at the end a strategy to keep all the ports and ways open for the own spy soft- respectively malware?</p>

<p>And one thing remains at the end:<br />
The system is only as strong and safe as the user in front of it uses it. Human failures are the most common causes for data leaks.</p>]]>
    </content>
</entry>

<entry>
    <title>Hard words for the future of Microsoft</title>
    <link rel="alternate" type="text/html" href="http://www.ict-cloud.ch/2009/11/hard-words-for-the-future-of-microsoft.html" />
    <id>tag:www.ict-cloud.ch,2009://1.50</id>

    <published>2009-11-23T15:42:42Z</published>
    <updated>2009-11-23T15:59:18Z</updated>

    <summary>The fact, that Google is pushing its new Chrome OS into the market respectively it is only beginning to push it, is reason enough to think about the current and future situation of &quot;traditional&quot; operating systems.</summary>
    <author>
        <name>Pascal Rudnik</name>
        <uri>http://www.ict-cloud.ch</uri>
    </author>
    
        <category term="Apple" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Companies" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Hardware" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Windows" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="apple" label="Apple" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="google" label="Google" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="hardware" label="Hardware" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="microsoft" label="Microsoft" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="outlook" label="Outlook" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ict-cloud.ch/">
        <![CDATA[<p><img alt="Thumbnail image for Microsoft Squeeze" src="http://www.ict-cloud.ch/assets_c/2009/11/mssquee-thumb-100x244-44.jpg" width="100" height="244" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" />
The fact, that Google is pushing its new Chrome OS into the market respectively it is only beginning to push it, is reason enough to think about the current and future situation of "traditional" operating systems.</p>

<p>TechCrunch has just published <a href="http://www.techcrunch.com/2009/11/23/chrome-os-microsoft-windows/">a comment from MG Siedler</a> where he is talking about the <strong>squeezing of Microsoft</strong></p>

<p>Basically this supports my thesis put in the <a href="http://www.ict-cloud.ch/2009/10/windows-7-the-negative-sides.html">earlier post about Windows 7</a></p>

<p>So we'll be excited about what the future (or Google) will bring us.</p>]]>
        
    </content>
</entry>

<entry>
    <title>Steampunk: Let new technology look old</title>
    <link rel="alternate" type="text/html" href="http://www.ict-cloud.ch/2009/11/steampunk-let-new-technology-look-old.html" />
    <id>tag:www.ict-cloud.ch,2009://1.49</id>

    <published>2009-11-23T08:06:32Z</published>
    <updated>2009-11-23T08:20:09Z</updated>

    <summary>Steampunk is not new, but a rising trend for modern devices and how to make them look as in the old days, where everything was better.</summary>
    <author>
        <name>Pascal Rudnik</name>
        <uri>http://www.ict-cloud.ch</uri>
    </author>
    
        <category term="Hardware" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Trend" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="design" label="Design" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="hardware" label="Hardware" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="steampunk" label="Steampunk" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="trend" label="Trend" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ict-cloud.ch/">
        <![CDATA[<p>Today I have watched some TV before going to the office. And there has been an interesting report about <a href="http://en.wikipedia.org/wiki/Steampunk">Steampunk</a> in the German IT-Broadcast "Neues" (<a href="http://www.3sat.de/dynamic/sitegen/bin/sitegen.php?tab=2&amp;source=%2Fneues%2Fsendungen%2Fmagazin%2F139812%2Findex.html">Click here for the homepage of Neues</a>)</p>

<p>I was really fascinated by the look of the machines from <a href="http://www.datamancer.net">Rich Nagy</a> and had to write a post immediately.<br />
<br/><br />
<img src="http://www.datamancer.net/keyboards/alchemist/alchemist1_800.jpg" title="Alchemist Keyboard from Rich Nagy" alt="Picture of the keyboard called "Alchemist" from Rich Nagy aka Datamancer" width="500" /></p>

<p>I am happy to hear from other artists in the IT-Area. Just drop a comment here.</p>

<p>Just discovered that there is another resource for ideas here at <a href="http://brassgoggles.co.uk/blog/">Brass Googles</a> from the <span class="caps">UK.</span></p>]]>
        
    </content>
</entry>

<entry>
    <title>Good Business Designs - An Introduction</title>
    <link rel="alternate" type="text/html" href="http://www.ict-cloud.ch/2009/11/good-business-designs-introduction.html" />
    <id>tag:www.ict-cloud.ch,2009://1.46</id>

    <published>2009-11-05T20:01:33Z</published>
    <updated>2009-11-05T20:07:18Z</updated>

    <summary>To find a good design can be a hard task and this is even more the case in business context, where different stakeholders will be involved in the process of finding the suitable and ideal design.</summary>
    <author>
        <name>Pascal Rudnik</name>
        <uri>http://www.ict-cloud.ch</uri>
    </author>
    
        <category term="Development" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Webdesign" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="business" label="Business" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="design" label="Design" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="web" label="Web" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ict-cloud.ch/">
        <![CDATA[<p>Well, this is an old topic: web design is at least a topic since there are Cascading Style Sheets (CSS) or even earlier. Nevertheless do I want to present you some hints and tips from my point of view, what a good design for a business site is. This idea has evolved in my current background, as I have recently changed the company and my employer is also thinking about a relaunch/modernisation of his homepage. So this is the reason I have chosen such an outdated (or should I say evergreen) topic.</p>

<p>The idea behind this is to have at the end a series of blog posts, which cover different sites as they come into my mind and to evaluate the positive and the negative sides of a design.</p>

<p>I hope this will be an interesting series for my readers to follow me and that we might have some kind of discussion.<br />
As a starter, I want to give a short introduction into the normal "process" of the creation or the relaunch of a business web site.</p>]]>
        <![CDATA[<h2>The business way of creating a homepage</h2>

<p>There are, in opposite to a private homepage, different processes going on, when a business homepage is developed. Various roles and departments are included in the decision and the initial discussion:</p>

<ul>
<li>Marketing: Controlling content and maybe layout. Providing in most cases staff for content creation (content managers).</li>
<li>Governance: Controlling content and compatibility to current corporate identity (CI).</li>
<li>IT: Providing resources for hosting and development, maybe also staff for maintenance of web server and <span class="caps">CMS.</span></li>
<li>Accounting/Finance: Controlling budget for mandate.</li>
<li>Management: Principal of the mandate (has to agree).</li>
</ul>

<p>In some companies this is an easy task, especially for <span class="caps">SMB</span>s (Small and Medium Business) where one person has multiple roles. It happens that in some cases less departments/roles are involved, so the list above is only illustrative.<br />
But this shows already that a web designer has to deal with multiple stakeholders and all of them will have an influence on the outcome. So it is important to have a clear setting at the beginning of the development cycle. This means, that every one knows exactly for which area she or he is responsible and that the designer knows from whom he (or she) can take orders.</p>

<p>This are the most vital prerequisites for a successful design-process. There are, depending on the situation many more, which have to be dealt with on a per case basis. A workflow like this makes a designer and developer as flexible as possible and does not create to much overhead (i.e. has standardised elements, which save time and money).</p>]]>
    </content>
</entry>

<entry>
    <title>Windows 7: The Negative Sides</title>
    <link rel="alternate" type="text/html" href="http://www.ict-cloud.ch/2009/10/windows-7-the-negative-sides.html" />
    <id>tag:www.ict-cloud.ch,2009://1.47</id>

    <published>2009-10-22T15:28:14Z</published>
    <updated>2009-10-22T15:55:38Z</updated>

    <summary>Microsoft has just released Windows 7 and many articles are really enthusiastic about the performance and improvements of  the new OS from Redmond. I work now since about 2 weeks with Windows 7 in the company and have made my first impression.</summary>
    <author>
        <name>Pascal Rudnik</name>
        <uri>http://www.ict-cloud.ch</uri>
    </author>
    
        <category term="Brands" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Windows" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="microsoft" label="Microsoft" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="operatingsystem" label="Operating system" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="os" label="OS" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="windows7" label="Windows 7" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ict-cloud.ch/">
        <![CDATA[<div class="zemanta-img mt-image-right" style="margin: 1em; display: block; float: right; width: 160px;"><a href="http://www.daylife.com/image/0eM03Ah9mi5f1?utm_source=zemanta&amp;utm_medium=p&amp;utm_content=0eM03Ah9mi5f1&amp;utm_campaign=z1"><img src="http://cache.daylife.com/imageserve/0eM03Ah9mi5f1/150x100.jpg" alt="LONDON, ENGLAND - OCTOBER 21:  A computer stor..." width="150" height="100" /></a><p class="zemanta-img-attribution" style="font-size: 0.8em;">Image by <a href="http://www.daylife.com/source/Getty_Images">Getty Images</a> via <a href="http://www.daylife.com">Daylife</a></p></div>

<p>Now it is done: Windows 7 has released officially on 22nd Octobre 2009 worldwide. I had the chance to work in advance with the new operating system and this is a good opportunity to draw a first conclusion. I  have to remark, that I need to switch back (from <a class="zem_slink" href="http://www.apple.com/macosx/" title="Mac OS X v10.6" rel="homepage">OS X Snow Leopard</a>) at work to Windows, since I need to provide my colleagues with some 1st level support. So here are my first impressions:</p>

<div style="margin-top: 10px; height: 15px;" class="zemanta-pixie"><a class="zemanta-pixie-a" href="http://reblog.zemanta.com/zemified/ead8e4f5-c234-47bd-8acf-b62d18ddea2d/" title="Reblog this post [with Zemanta]"><img style="border: medium none ; float: right;" class="zemanta-pixie-img" src="http://img.zemanta.com/reblog_e.png?x-id=ead8e4f5-c234-47bd-8acf-b62d18ddea2d" alt="Reblog this post [with Zemanta]" /></a><span class="zem-script more-related pretty-attribution"><script type="text/javascript" src="http://static.zemanta.com/readside/loader.js" defer="defer"></script></span></div>]]>
        <![CDATA[<p>But to stay fair, I want to start with some positive impressions. First of all, the new version is really fast (so far). Although I am not sure if it is <a class="zem_slink" href="http://www.microsoft.com/WINDOWS" title="Windows" rel="homepage">Windows</a> 7or the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Solid-state_drive" title="Solid-state drive" rel="wikipedia"><span class="caps">SSD</span></a> in the work-notebook.<br />
They have integrated Windows <a class="zem_slink" href="http://en.wikipedia.org/wiki/Windows_Shell" title="Windows Shell" rel="wikipedia">Shell</a> now, which offers me the possibility to run <a class="zem_slink" href="http://en.wikipedia.org/wiki/Unix" title="Unix" rel="wikipedia">Unix</a>-Commands on the Win-System and I can use Windows Shell for a whole bunch of programming/automating tasks.<br />
The integrated backup tool can be used too and does its work, even in the network. But it has some clear bugs. In my case it told me that there would not be enough space for an image on a disk where more than 150Gb have been available and the <span class="caps">SSD </span>in the notebook has only a size of 128Gb. So what went wrong there? Interesting is, that this failure can be reproduced. Only if you format your <a class="zem_slink" href="http://en.wikipedia.org/wiki/Hard_disk_drive" title="Hard disk drive" rel="wikipedia">hard drive</a> with the corresponding tool of Windows you can at some point in time use your external <a class="zem_slink" href="http://en.wikipedia.org/wiki/USB_flash_drive" title="USB flash drive" rel="wikipedia"><span class="caps">USB </span>drive</a> as Backup-/Imaging-Disk. The wizard to set up the backup disk is clearly cloned (at least partly) from <a class="zem_slink" href="http://www.apple.com" title="Apple" rel="homepage">Apple</a>.</p>

<p>What I was excited most about, was the fact, that the OS was 64-Bit. And this brings me to my main points of critique: There are too many deficiencies.<br />
First of all, you have now per default 3 Internet Explorers installed.<br />
Second you need for all of them a <a class="zem_slink" href="http://java.sun.com" title="Java (programming language)" rel="homepage">Java</a> Version. This means you need two (32-Bit and 64-Bit) and they are not compatible, respectively do not work together without some workarounds!<br />
Third point is, that you have much more speed in 64-Bit but you do not even get a Flash-Player in 64-Bit. So you can't look at about 1/3 of the homepages out there. And this story goes further: You do not find drivers in 64-Bit for your hardware, you do not have a new MS Office in 64-Bit, even no Google Chrome or Mozilla Firefox Browser.</p>

<p>This is a clear sign of how fast and maybe too fast, Microsoft has made up Windows 7. They wanted to shift the users from 32-Bit to 64-Bit and have not thought about the Software Vendors. You can say now, that the programs are compatible, at least the most of them, and also 32-Bit version run. But do I want to have old, slow and buggy crap (because the emulator for 32-Bit is going down from time to time. At least once a day.) on my new Windows 7 computer? I really do not want this.<br />
We will see if this becomes a problem for Microsoft. I am pretty sure, that they will loose further market size, if the first tests in companies do not work well.</p>

<p>I will work now on with Windows 7 in the office and I am excited for how long it will take until my notebook is getting slower and slower.</p>

<p>Feel free to write your own experiences with Windows 7 down in the comments. I am glad to read them.</p>]]>
    </content>
</entry>

<entry>
    <title>Cablecom improves service before rebranding</title>
    <link rel="alternate" type="text/html" href="http://www.ict-cloud.ch/2009/10/cablecom-improves-service-before-rebranding.html" />
    <id>tag:www.ict-cloud.ch,2009://1.45</id>

    <published>2009-10-06T21:10:06Z</published>
    <updated>2009-10-06T21:45:59Z</updated>

    <summary>Cablecom service for private customers has really improved over time and especially before they now will re-brand to UPC here in Switzerland. This is at least my personal experience from the last few days.</summary>
    <author>
        <name>Pascal Rudnik</name>
        <uri>http://www.ict-cloud.ch</uri>
    </author>
    
        <category term="Brands" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Companies" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="business" label="Business" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="cablecom" label="Cablecom" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="marketing" label="Marketing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="quality" label="Quality" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="service" label="Service" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ict-cloud.ch/">
        <![CDATA[<p>As everybody knows by now: <a href="http://www.broadbandtvnews.com/2009/09/03/cablecom-to-take-upc-name/">Cablecom plans to re-brand</a> itself to its owner <span class="caps">UPC </span>here in Switzerland before end of 2009. So this will be interesting how they then will operate and if the service will improve.</p>

<p>From my first impressions, through my latest experience and stories heard from friends or relatives, are quite optimistic, that there is a quality oriented service organisation emerging from good old and lousy Cablecom. I know that this is a contradictory statement to <a href="http://www.ict-cloud.ch/2008/11/cablecom-business-services-campaign.html">the one made earlier on this blog</a> but I want to remain fair.</p>

<p>The stories and my own experience go all into the same direction: Service is improved by listening to the customer. So they really apologised for small mistakes and asked about how they could probably improve their service. In my case they called me after I have moved out of my flat into an area, where the Cablecom is not the provider for TV (and other services on base of a TV-Network), just to ask me what could have been wrong.</p>]]>
        <![CDATA[<p>Now you can argue, that this is a standard procedure nowadays. <em>But I really did not expect this behaviour from Cablecom!</em> This shows one thing: They had a really bad image in public and that <span class="caps">UPC </span>has to do something against it.</p>

<p>To be honest, I do not think that everything will be perfect after they have been rebranded to <span class="caps">UPC, </span>but at least they showing now some efforts to improve the situation and avoid known pitfalls.</p>

<p>On the other side, when I look at the progress phone providers in Switzerland have made in the last year, then I can draw only one conclusion: The competition has increased and thus the fight for market share is getting harder. This means you have to deliver more or be cheaper. Since nobody wants to cut his own earnings, if he does not need to, they will try to increase (or at least make the customer aware that they might have increased) their services respectively the quality of their service. Of course this can also happen in comparison to the main competitor (in Switzerland is this Swisscom, the semi-state-controlled telephone company). There was an ad campaign at the beginning of this year, in which Cablecom directly attacked Swisscom and said that they would deliver more speed for less money.</p>

<p>However: The new provider is emerging from old Cablecom with a lot of "bad baggage" concerning their image. I will look critically at the development and decide with my next own flat if I will choose Cablecom - oh sorry; <span class="caps">UPC </span>- again.</p>]]>
    </content>
</entry>

<entry>
    <title>Apple&apos;s Marketing Keywords</title>
    <link rel="alternate" type="text/html" href="http://www.ict-cloud.ch/2009/09/apples-marketing-keywords.html" />
    <id>tag:www.ict-cloud.ch,2009://1.44</id>

    <published>2009-09-19T10:18:35Z</published>
    <updated>2009-09-19T10:29:32Z</updated>

    <summary>On Youtube.com a video is shown, which analyses the adjectives used from Apple within its presentation of the new iPod-Series. Nicely done.</summary>
    <author>
        <name>Pascal Rudnik</name>
        <uri>http://www.ict-cloud.ch</uri>
    </author>
    
        <category term="Apple" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Brands" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Companies" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="apple" label="Apple" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="conference" label="Conference" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="keyword" label="Keyword" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="marketing" label="Marketing" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ict-cloud.ch/">
        <![CDATA[<p>We all know that there are different approaches for marketing guys to sell a product. And one of the most successful in the last few years may be Apple's Steve Jobs in selling his iPod and transform Apple (for some) to a lifestyle.</p>

<p>Now a nice video has shown up on <a href="http://www.youtube.com">Youtube</a>, where the user "justanotherguy84" has cut the presentation of the new iPod Series from Apple to show only the adjectives used in this presentation. The video is really made in a good quality and funny, but see yourself:</p>

<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/Nx7v815bYUw&amp;hl=en&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Nx7v815bYUw&amp;hl=en&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>]]>
        <![CDATA[<p>Well we could now argue, that this may be another marketing gag of Apple and doing some <a href="http://en.wikipedia.org/wiki/Viral_marketing">viral marketing</a>.<br />
For me personally I think this could be possible, since the statistics of the video show a clear trend upwards and thus the spreading of this "Advertisement" could be supported by Apple or their marketing agency.</p>

<p>On the other hand I have to say, this is a nice study of how clear and simple Apple communicates. They do not need extraordinary words and technical descriptions in their presentations, but try to "infect" the customers with enthusiasm. And this is clearly done well with the chosen words.</p>

<p>Other opinions are welcome in the comments section.</p>]]>
    </content>
</entry>

<entry>
    <title>Advertising with outdated features</title>
    <link rel="alternate" type="text/html" href="http://www.ict-cloud.ch/2009/09/advertising-with-outdated-features.html" />
    <id>tag:www.ict-cloud.ch,2009://1.43</id>

    <published>2009-09-11T18:58:52Z</published>
    <updated>2009-09-11T19:24:04Z</updated>

    <summary>How outdated a marketing campaign can be has been shown today by HP with the advertisement on a popular magazine 20Minutes Friday in Switzerland.</summary>
    <author>
        <name>Pascal Rudnik</name>
        <uri>http://www.ict-cloud.ch</uri>
    </author>
    
        <category term="Companies" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Hardware" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Notebook" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="company" label="Company" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="hardware" label="Hardware" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="hp" label="HP" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="marketingcampaign" label="Marketing Campaign" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="windows" label="Windows" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.ict-cloud.ch/">
        <![CDATA[<p>During my ride with the train today I had the chance to discover once more how foolish some advertisers must be. Today's example comes from <span class="caps">HP, </span>well known manufacturer of different IT devices. Among the devices they sell also relatively cheap / affordable notebooks (but also some high end devices).</p>

<p>However - I had to discover an advertisement in the current edition of a Swiss Weekend Magazine called "20 Minuten Friday", which is freely distributed at the train stations and covers different topics (mostly about fashion and glamour talk). Because they are lying around everywhere in the trains on the weekends I scan this magazine every weekend and read some articles from it.</p>

<p>And there it was - one of the most stupid advertisements I as an IT-Pro have ever seen in the last few weeks! But look for yourself at the picture below:</p>

<p><img alt="hp_bad_inserat_200911091.jpg" src="http://www.ict-cloud.ch/images/hp_bad_inserat_200911091.jpg" width="316" height="133" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></p>]]>
        <![CDATA[<p>What went wrong with this ad?<br />
I can tell you: They recommend you to use Windows Vista on their new personal notebooks, which you can style to your taste.<br />
This would not be that harmful if not the whole world is talking about the new Windows 7. It has not been released officially yet (it will release on Octobre 7th), but it is already shipping with some new notebooks or you can download it. And it runs faster.<br />
So in the time where everyone is talking about Windows 7, since Vista has been not such a big success and XP is really outdated by now, HP is doing an ad campaign to promote Windows Vista.</p>

<p>*Do you take us customers all for fools?!"</p>

<p>I hope not. But this is a really bad advertisement campaign. Even if there are promoted notebooks for private users and not for IT-Pros, but still. To impose the companies will in this way on the customer is not the best way to build up trust for a long lasting customer lifecycle and possible upgrades or up-sellings. Even if the hardware is or looks good.</p>]]>
    </content>
</entry>

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