Recently in Marketing Category

Olympic Wintergames Ad by Swisscom

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I got this week the link to the following clip from a friend. And I was surprised about how social environments (in this case it is Zürich Main Station in Switzerland) can be included in a nice ad clip.

When you have seen the clip you see, that it is from Swisscom and there is a game going on under www.swisscom.ch/fanbuch .
Maybe you want to participate as well... I wish you good luck.

Thumbnail image for Microsoft Squeeze The fact, that Google is pushing its new Chrome OS into the market respectively it is only beginning to push it, is reason enough to think about the current and future situation of "traditional" operating systems.

TechCrunch has just published a comment from MG Siedler where he is talking about the squeezing of Microsoft

Basically this supports my thesis put in the earlier post about Windows 7

So we'll be excited about what the future (or Google) will bring us.

As everybody knows by now: Cablecom plans to re-brand itself to its owner UPC here in Switzerland before end of 2009. So this will be interesting how they then will operate and if the service will improve.

From my first impressions, through my latest experience and stories heard from friends or relatives, are quite optimistic, that there is a quality oriented service organisation emerging from good old and lousy Cablecom. I know that this is a contradictory statement to the one made earlier on this blog but I want to remain fair.

The stories and my own experience go all into the same direction: Service is improved by listening to the customer. So they really apologised for small mistakes and asked about how they could probably improve their service. In my case they called me after I have moved out of my flat into an area, where the Cablecom is not the provider for TV (and other services on base of a TV-Network), just to ask me what could have been wrong.

Advertising with outdated features

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During my ride with the train today I had the chance to discover once more how foolish some advertisers must be. Today's example comes from HP, well known manufacturer of different IT devices. Among the devices they sell also relatively cheap / affordable notebooks (but also some high end devices).

However - I had to discover an advertisement in the current edition of a Swiss Weekend Magazine called "20 Minuten Friday", which is freely distributed at the train stations and covers different topics (mostly about fashion and glamour talk). Because they are lying around everywhere in the trains on the weekends I scan this magazine every weekend and read some articles from it.

And there it was - one of the most stupid advertisements I as an IT-Pro have ever seen in the last few weeks! But look for yourself at the picture below:

hp_bad_inserat_200911091.jpg